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I’M ASHLEY LAMAR
A content strategist and brand storyteller with a servant’s heart and a cheesy sense of humor.
I help women-led small businesses develop a content strategy that engages their audience, builds their platform, and leads to profit. Contact me and learn how to sell without sleaze and build an amazing life by doing what you love.
BTW…singing in the shower is all fun and games until you get shampoo in your mouth, then it becomes a soap opera. Ha!
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One of the complaints I’ve heard a lot lately has been, “I never seem to have enough content…EVER!” This seems to be one of the most popular content creation struggles and it’s deeply rooted in a few myths like:
- I have to publish at least 3x – 5x per week
- I have to consistently create new content
- I have to create new content for all forms of media (blog posts, videos, webinars, etc)
- I have to create new content upgrades
- I have to create newsletters and emails
- Everything has to be evergreen
If that’s your line of thinking, then yes, obviously, you’re going to feel overwhelmed by the idea of content creation. Thinking about content in those terms is unsustainable and puts you on a fast-track to burnout city. It’s too much pressure and it’s an unrealistic expectation. I mean, I am all about content creation but even for me, thinking in those terms induces anxiety. I mean…just…NO.
So, I want to share with you, my “lazy blogger’s guide to endless content” to move you away from, “I never have enough content…EVER!” to “Omg…I can finally relax because I have content ideas for YEARS!”
Note: This post is assuming that you have already identified your overall blog topic and niche (Example: I share social media marketing tips for solopreneurs or I teach simple living and mindfulness tips to young military wives and mothers). If you have not yet identified your topic and niche, back to the drawing board with you! 😉
Now, this is how easy it can really be to create a ton of content ideas for your blog or business website.
Create a Contact Tracking spreadsheet
My Digital Content Strategy Session clients receive a copy of the exact spreadsheet template that I use when I track content and it’s always a popular resource. It is very easy to use and it provides you with so much valuable data that you’ll find that creating and promoting your content is a breeze! The purpose of the content tracking spreadsheet is to record questions, complaints, and comments from your target audience as you see them online or as you hear them in person.
Your content tracking spreadsheet should record at least the following information:
- Contact method (Which FB group? Which Twitter chat? Which online forum? Which subreddit?
- The date of the question, complaint, or comment.
- The actual question, complaint, or comment (I just copy/paste it).
- How it was answered (by you or by someone else)
- How you can turn it into content
Here is an example of a simple contact tracking spreadsheet for simple content ideas.
Once you have your simple spreadsheet created, review your schedule and set aside a bit of time to stalk the places where your ideal client hangs out and records their questions, complaints, and comments. I usually set aside at least 1-hour on Monday, Wednesday, and Friday in the late afternoon to review my favorite Facebook groups and comb through Twitter chats that occurred over the previous week. This is probably a good time to mention that you don’t have to record this data live or even the same day. I usually go back a couple of days to a week at least.
Record the questions, complaints, and comments
Once you have your spreadsheet created, you want to record the questions, complaints, and comments that your target audience is asking or discussing. I’ll usually just copy and paste it because I like keeping things simple.
- Record questions related to your niche that are asked in a Facebook group or during a Twitter chat.
- “How do you guys come up with so much content?!”
- “How often do you all post each week?”
- “Are webinars really essential to growing your audience?”
- Record the complaints that people voice in Facebook groups or on Reddit
- “Why does invoicing a client have to be so hard?!”
- “I never know what to send my subscriber list in a newsletter.”
- “I hate writing an ‘About’ page! It feels so awkward and forced!”
- Record the comments that people share on your blog posts or in discussion threads.
- “How did I not know that HemingwayApp is a thing?!”
- “People keep subscribing to get my free stuff but I don’t know what to do with them once they subscribe.
- “I feel so overwhelmed at the thought of planning a webinar. Can anyone relate?”
Now, plan it out
I happen to live by spreadsheets (which my Digital Content Strategy Session clients can attest to) and I’ve been called “genius” for them all because of this step right here. Once you have your spreadsheet full of the questions, complaints, and comments that your target audience is talking about all you have to do is figure out how you can address the topics they’ve just given you. Should you write a detailed blog post with instructions? Maybe you should record a new video for your YouTube channel. Perhaps it’s time to host a webinar, write an ebook, create a workbook, or develop an eCourse.
This is where you put it in to action! Your target audience has already told you what questions they are struggling with, what complaints they have, and they are looking for help. This is your chance to step up and give them exactly what they need and because you recorded where the content idea came from, you know where to go in order to promote it (are you seeing the big picture yet?).
This gives you, at the very least, a foundation for endless content ideas. It’s up to you to take this platform and build upon it to generate your content strategy and spark the growth in your blog and business.
Now, go get tracking (and when you’re ready, contact me for a Digital Content Strategy session so we can talk it out and really plan an intentionally-designed and easily implemented strategy specifically for you).
Also, to address a few other minor things I mentioned earlier…
- I have to publish at least 3x – 5x per week (Not true! You publish on a schedule that fits into your strategic plan. This might be 1x a month or 5x a week. It’s as individual as you are.)
- I have to consistently create new content (This is why repurposing content is a thing.)
- I have to create new content for all forms of media (blog posts, videos, webinars, etc). (No, you don’t. You only have to create the kind of content that your audience wants and which helps you achieve your goals. If you don’t know what kind of content they want, ask them.)
- I have to create new content upgrades (I recommend creating 2 – 4 “core” content upgrades and reusing them over and over again.)
- I have to create newsletters and emails (Only if it’s part of your strategy and you don’t have to spam people with content just to send something.)
- Everything has to be evergreen (That’s just B.S.! Yes, you should have evergreen content but it’s completely fine to have content that is time-sensitive. The most important thing is to be honest and genuine in what you share.)
Now, go get creating!
Have you struggled with creating new content ideas? Do you have any other tips for generating quick content ideas?
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